Privacy Policy

Last updated: July 30, 2025

1. Introduction

At 42BIT, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

2. Information We Collect

We may collect the following types of information:

  • Personal identification information (name, email address, phone number, etc.)
  • Technical data (IP address, browser type, operating system, etc.)
  • Usage data (pages visited, time spent on site, etc.)
  • Cookies and tracking technologies

3. How We Use Your Information

We may use your information to:

  • Provide, operate, and maintain our services
  • Improve, personalize, and expand our services
  • Understand and analyze how you use our services
  • Develop new products, services, features, and functionality
  • Communicate with you for customer service, updates, and marketing

4. Google Analytics and Google Ads

We use Google Analytics to analyze website usage and Google Ads to measure advertising effectiveness and show relevant advertisements. Both services are provided by Google LLC ("Google").

Google Analytics Information:

• Pages visited and time spent on each page

• Geographic location (country and city level)

• Device and browser information

• Traffic sources and referral information

• User interactions and behavior patterns

Google Ads Information:

• Advertisement clicks and conversions

• Campaign performance data

• User engagement with advertisements

• Remarketing and audience data

Both services use cookies and similar technologies to collect this information. The data collected is processed to provide insights and improve our services and advertising.

Data Processing and Storage:

• Data is processed by Google in accordance with their Privacy Policy

• We have configured both services to respect user privacy

• IP addresses are anonymized before processing

• Data retention is set to 26 months for Analytics and varies for Ads

Your Rights Regarding Analytics and Advertising:

• You can opt-out using our cookie banner

• You can use Google Analytics Opt-out Browser Add-on

• You can disable cookies in your browser settings

• You can manage ad personalization in your Google account

For more information about Google's privacy practices, visit: https://policies.google.com/privacy

Legal basis for processing: Your consent (Art. 6(1)(a) GDPR) and our legitimate interest in analyzing website usage and advertising effectiveness (Art. 6(1)(f) GDPR).

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

6. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access, update, or delete your information
  • The right to rectification
  • The right to object
  • The right to data portability
  • The right to withdraw consent

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

office@42bit.at